New Yokel Market Hours:

Open Tuesday through Friday,

11 am until 6ish pm

& Saturday, 9 am until 5 pm.

Side Door Cafe' Hours:

Tuesday through Friday

11 am until 3 pm

(Juices, Salads, Coffees, Burritos until 6 pm!)

& Saturday, 9 am until 3 pm

NEWS

The past year saw the largest increase in the Yokel's inventory, yet. Actually, we are quite proud of our extensive, single-faced selection of GOODS FOR THE GOOD LIFE. No, we still do not carry as much as the corporate natural food stores or the cooperatives of large municipalities, but for our small size (1000 square feet of store space) we believe our selection rivals the best. We have added a wide variety of wellness products to naturally care and beautify your body, to improve your nutrition, and to take an alternative approach to medicine. Over the coming year, expect us to continue to improve our selection, by adding more and refining what we have. As always, your suggestions are so important to us, and we encourage you to tell us what you like or would like to see. 

Also, over the course of this year, the Cafe' has become an integral part of the Yokel's success. Anna, the cafe' manager, has done an absolutely incredible job of making delicious food day after day with the greatest ingredients available. We are not scared to proclaim that the Side Door Cafe' provides the best food in the Pine Belt. Remember, Every Saturday we prepare BIG delicious breakfasts

 Email us to get a copy of the menu. 

We love being downtown.

Visit our neighbors: Main Street Books and the Thirsty Hippo.

Explore the rest of downtown Hattiesburg while you're at it!

Heck, now head back up Hardy to check out T-Bone Records.

The internet can get you lost or help you find.

Explore a few places we like to go...

Mr. Wendell Berry of Kentucky - Resources regarding a simple visionary from our times observing humanity's relationship with Earth still hopeful for the future.

Michael Pollan - Great writer and teacher links seemingly disparate philosphical understandings of the natural world with appropriate issues of considerable concern to relate signficant and beneficial knowledge.

Local Harvest - Find farmers' markets, family farms, and other sources of sustainably grown food in your area, where you can buy produce, grass-fed meats, and many other good things.

Slow Food USA - International organization founded in Italy devoted to preserving traditional foodways and educating people about food as a center of community.

Southern Foodways - Founded at the University of Mississippi in 1977, organization helps preserve Southern approaches to eating, from farming to cooking.

Food Routes - Another way towards enjoying local food opportunites.

One Hundred Mile Diet - A nice idea. The right reality.  Just try it.

Organic Consumers Association

Rainbow Whole Foods Co-Operative Grocery - Mississippi's other dedicated natural foods retailer. We love shopping here, too!

Pascagoula River - The Pascagoula remains the last large free-flowing waterway. Learn why we are so lucky.

Black Creek Wilderness - Forest swath offers Mississippi's longest hiking trail and sole National River. Nearly the ideal place for a New Yokel to spend some time.

Mississippi Canoe and Kayak Club - Get out on a local waterway soon and have a good time.

Longleaf Trace - A  41 mile multi-purpose linear park with its primary station here in Hattiesburg. Soon, the Trace will make its way downtown to the new Hattiesburg Intermodal Center at the historic Depot.

The Andrew Jessup Gallery - Located in Biloxi, here's the place to find many of Spence Townsend's finest work to date. Also, Andy hosts several other great Hattiesburg artists.

Dead Man Dancing - Our friend TC Byrd keeps this page together and helps keep Hattiesburg nightlife interesting. Thank you, Tandy!  

Truckstop Honeymoon - Music we think everyone should like.