New Yokel Market Hours:

Now open Seven Days a Week!

Monday - Friday: 7:30 am until 6:30pm

Saturday & Sunday, 9 am until 3 pm.

NEWS

We have recently changed our approach to fresh food service in the back (the old Side Door Cafe'). Now, we offer many of the same items conveniently premade, ready to go, along with a growing selection of other wholesome, toothsome, all natural prepared food not available here before, reflecting real seasonal availability.

We still have all the delicious salads, soups, sandwiches, and baked goods you expect, but the layout of the store will shift a lot over the next few weeks, always for the BETTER!

Though we will keep a few tables where they were, seating will now be available in the front of the store, too, by the big windows along Main Street. Also, construction began on the courtyard behind the Yokel. Expect a lot more comfortable seating out there (in a great environment) to be ready this Fall.

We have expanded our grocery selection nearly 500% since we opened in December 2005. You will find a single-faced expansive selection (look again!)of GOODS FOR THE GOOD LIFE. No, we still do not carry as much as the corporate natural food stores or the cooperatives of large municipalities, but for our small size (1500 square feet of store space) we believe our selection rivals the best.

We have added a wide variety of wellness products to naturally care and beautify your body, to improve your nutrition, and to explore an alternative approach to medicine. Over the next several months, expect us to continue to improve our selection, by adding more into areas opened by "closing the cafe'" and refining what we have. As always, your suggestions are so important to us, and we encourage you to tell us what you like or would like to see. 

We love being downtown.

Visit our neighbors: Main Street Books and the Thirsty Hippo.

Explore the rest of downtown Hattiesburg while you're at it!

Heck, now head back up Hardy to check out T-Bone Records.

The internet can get you lost or help you find.

Explore a few places we like to go...

Mr. Wendell Berry of Kentucky - Resources regarding a simple visionary from our times observing humanity's relationship with Earth still hopeful for the future.

Michael Pollan - Great writer and teacher links seemingly disparate philosphical understandings of the natural world with appropriate issues of considerable concern to relate signficant and beneficial knowledge.

Local Harvest - Find farmers' markets, family farms, and other sources of sustainably grown food in your area, where you can buy produce, grass-fed meats, and many other good things.

Slow Food USA - International organization founded in Italy devoted to preserving traditional foodways and educating people about food as a center of community.

Southern Foodways - Founded at the University of Mississippi in 1977, organization helps preserve Southern approaches to eating, from farming to cooking.

Food Routes - Another way towards enjoying local food opportunites.

One Hundred Mile Diet - A nice idea. The right reality.  Just try it.

Organic Consumers Association

Rainbow Whole Foods Co-Operative Grocery - Mississippi's other dedicated natural foods retailer. We love shopping here, too!

Pascagoula River - The Pascagoula remains the last large free-flowing waterway. Learn why we are so lucky.

Black Creek Wilderness - Forest swath offers Mississippi's longest hiking trail and sole National River. Nearly the ideal place for a New Yokel to spend some time.

Mississippi Canoe and Kayak Club - Get out on a local waterway soon and have a good time.

Longleaf Trace - A  41 mile multi-purpose linear park with its primary station here in Hattiesburg. Soon, the Trace will make its way downtown to the new Hattiesburg Intermodal Center at the historic Depot.

The Andrew Jessup Gallery - Located in Biloxi, here's the place to find many of Spence Townsend's finest work to date. Also, Andy hosts several other great Hattiesburg artists.

Dead Man Dancing - Our friend TC Byrd keeps this page together and helps keep Hattiesburg nightlife interesting. Thank you, Tandy!  

Truckstop Honeymoon - Music we think everyone should like.